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“Staging aggressive masculinity”: NWMI launches media monitoring report

“Staging aggressive masculinity”: NWMI launches media monitoring report

By Editors

High decibel screeching and frenetic finger pointing seem to be the staple of daily television news channels today. Be it prime time news or talk shows, aggression and competitive intimidation are rife in an atmosphere where hostile behaviour is not only tolerated but also applauded. Indian democracy’s shift towards majoritarianism – a distinctly masculine project – is characterised by the suppression of dissent and the violent othering of marginalised groups. Such attitudes are reflected and propagated in the country’s weakening institutions, including the mainstream news media.

Alongside, the high level of aggression on social media normalises toxic masculinity, encouraging  users to drop their inhibitions and  ‘perform’ their masculinities through sexist, casteist and racist abuse, often accompanied by threats of violence, especially sexual violence.

Against this backdrop, the Network of Women in Media, India (NWMI), set out to understand how hegemonic and toxic masculinities are performed in news media, specifically television. Our critique is not of men, but of the hegemonic and toxic associations of masculinity with aggression, dominance, misogyny and, ultimately, violence. An in-depth analysis of behaviours that convey aggression (as opposed to assertion on the basis of evidence), dominance (as opposed to negotiation and cooperation), and sexism (as opposed to gender inclusion and respect), could allow us to formulate and promote alternative expressions of professionalism through example, training and mentorship.

This report describes the outcome of a multi-site study, monitoring journalistic performance of masculinities on 31 prime-time television news and talk shows in 12 Indian languages, including English. The study also undertook a limited analysis of social media posts to understand how masculinist discourse played out in these networks.

Here are some of our findings:

  • While aggression was observed in more than 50% of all the news shows sampled, the number rose to 85% for talk shows.
  • Tone of voice was found to be the most common expression of aggression (76.76%), while supporting elements such as sound and visual effects signifying aggression occurred frequently, too (60%) .
  • Marginally more male anchors (78.13%) employed an aggressive tone of voice  than female anchors (75.28%).
  • Panels moderated by male anchors revealed relatively more (54.55%) aggressive masculinist behaviour on several metrics than those moderated by female anchors (12.07%).
  • More shouting by speakers over one another was also observed in male-moderated panels (48.75%) as compared to female-moderated panels (15.52%).
  • Toxic masculinity combined with right-wing, hyper-nationalist, majoritarian ideology was evident in discourse on social media.  Anyone critical of the ruling establishment was branded “anti-national” and  subjected to verbal assault by  online trolls. Online violence sometimes included increasingly real threats of offline violence. .

Audience research is required to test the veracity of  the common argument to justify the shouting matches that now pass for news television: that aggressive performativity begets greater viewership. The report offers a doable set of recommendations as well as a handy checklist for anchors and talk-show hosts.

Read the full report below or click here to download


Media coverage

The Hindu

The Wire


The Swaddle

Her Circle


Mark Berky Gerard

Media Buddhi

Vibes of India

Feminism in India Hindi

© 2024 Network of Women in Media, India (NWMI).

Original articles may be reproduced for non-commercial purposes with due credit to

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