Screening Gender is a co-production of NOS/Netherlands, NRK/Norway, SVT/Sweden, YLE/Finland, DR/Denmark and ZDF/Germany, with financial support from the European Commission's Fourth Community Action Programme on Equal Opportunities for Women and Men. NOS was responsible for coordination of the CD-rom version of Screening Gender. The training kit has been produced within a three-year project Promoting Good Practice in Gender Portrayal in Television, 1997 - 2000.
Studies have shown that images of men and women seen on television are more stereotyped than real. Based on the conviction that non-stereotypical gender representation is a vital element in quality programming, this project selected programme examples to illustrate common patterns in gender portrayal. The material also demonstrates alternative approaches to programme production. The kit is primarily aimed at media professionals for use in training, as well as in programme development and evaluation.
For more information about the project, as well as to order a copy of the CD-rom, click here.